18 million units of the Galaxy S III were shipped in the mentioned quarter, which beats the 16.2 million iPhones that were shipped out to customers in the same period. The S III boasts of a superior battery, bigger touchscreen, and a better camera, as compared to the iPhone. Although this is the first time the iPhone has slipped into second position in sales, its dethroning might be short-lived. Reason being, the iPhone 5 was released on September 21, which meant that most probably the sales of Apple's iPhone 4S dropped in the quarter as people wanted to wait a while to get their hands on the iPhone 5 instead. Also, in the first weekend of its release, the iPhone 5 managed to sell 5 million units, and its sales are expected to soar even further during the holiday season.
It is certain that Samsung will not lay back and bask in the glory it has achieved in the previous quarter, and will definitely have its own marketing strategies in place for the current quarter. But can they repeat the unimaginable for the second quarter in a row? We'll just have to wait and see!